jim-devoe_2The concept for J.D. Byrider was born in Marion, Indiana in 1979.

The J.D. Byrider concept was the vision of Jim DeVoe, Sr., who was working with his father, Paul DeVoe, running a Chevy-Cadillac store.

Jim DeVoe’s vision was developed out of necessity. In the late 1970’s, interest rates were high and new car sales were sagging. Many people in tiny Marion, IN were blue collar workers who could not qualify for financing for a new car. Yet, they needed transportation to get to and from their jobs. Jim developed a business model that would allow his dealership to compete in the buy-here-pay-here category by offering consumers a car and financing at one single location, and do it better than the competition. His success led him to develop an educational package which he used to show other car dealers across the country how to succeed in this category. Through the Auto Credit Seminars, hundreds of dealers learned many of the inside tactics. Eventually, Jim’s interest in franchising the concept let to the inception of the J.D. Byrider brand and he opened his first unit in 1989.


1979 Jim DeVoe, Sr. forms Auto Credit of Marion, Indiana

1989 First J.D. Byrider opens

1993 J.D. Byrider moves Corporate Headquarters to Indianapolis, IN

1997 J.D. Byrider adopts “You get the credit, you get the car” campaign. Signs sponsorship deal with Tony Stewart.

1999 Ad campaign changes to “Easy as 1, 2, 3, DRIVE!”. Opens 100th dealership

2000 Moved to new Corporate Headquarters in Carmel, IN

2002 J.D. Byrider adopts “Good to Go” campaign.

2006 J.D. Byrider adopts “J.D. to the Rescue…Good Cars for People Who Need Credit” campaign

2011  Altamont Capital Partners acquires J.D. Byrider to provide strategic direction, resources and capital for long-term company growth

2012 J.D. Byrider closes first asset-backed securitization, receiving AA rating

2012 J.D. Byrider reaches $1 billion in outstanding retail installment contracts

2013 J.D. Byrider sells its 1 millionth vehicle

2015 J.D. Byrider celebrates 25+ years of Franchising with record growth

2017 J.D. Byrider reaches 152 locations and 1.3 billion in outstanding receivables