The J.D. Byrider concept was the vision of Jim DeVoe, Sr., who was working with his father, Paul DeVoe, running a Chevy-Cadillac store.
Jim DeVoe’s vision was developed out of necessity. In the late 1970’s, interest rates were high and new car sales were sagging. Many people in tiny Marion, IN were blue collar workers who could not qualify for financing for a new car. Yet, they needed transportation to get to and from their jobs. Jim developed a business model that would allow his dealership to compete in the buy-here-pay-here category by offering consumers a car and financing at one single location, and do it better than the competition. His success led him to develop an educational package which he used to show other car dealers across the country how to succeed in this category. Through the Auto Credit Seminars, hundreds of dealers learned many of the inside tactics. Eventually, Jim’s interest in franchising the concept let to the inception of the J.D. Byrider brand and he opened his first unit in 1989.
1979 Jim DeVoe, Sr. forms Auto Credit of Marion, Indiana
1989 First J.D. Byrider opens
1993 J.D. Byrider moves Corporate Headquarters to Indianapolis, IN
1997 J.D. Byrider adopts “You get the credit, you get the car” campaign. Signs sponsorship deal with Tony Stewart.
1999 Ad campaign changes to “Easy as 1, 2, 3, DRIVE!”. Opens 100th dealership
2000 Moved to new Corporate Headquarters in Carmel, IN
2002 J.D. Byrider adopts “Good to Go” campaign.
2006 J.D. Byrider adopts “J.D. to the Rescue…Good Cars for People Who Need Credit” campaign
2011 Altamont Capital Partners acquires J.D. Byrider to provide strategic direction, resources and capital for long-term company growth
2012 J.D. Byrider closes first asset-backed securitization, receiving AA rating
2012 J.D. Byrider reaches $1 billion in outstanding retail installment contracts
2013 J.D. Byrider sells its 1 millionth vehicle
2015 J.D. Byrider celebrates 25+ years of Franchising with record growth
2017 J.D. Byrider reaches 152 locations and 1.3 billion in outstanding receivables